In order to survive, Pat and his brother started picking potatoes and onions in country Victoria. Pat knew that in order to be happy in Australia he would need to learn English and couldn’t do this working on a farm, so he quickly moved to Melbourne where he found a job in a Greengrocer. His passion for fruit and vegetables led him to open his first Greengrocer in 1953. The LaManna name soon dominated the fresh produce game and by the mid 1970’s Pat owned and operated 8 Greengrocers across Melbourne.
In the 1980’s Pat was joined by sons Vince and Greg and the businesses path again changed with the family expanding their wholesale business LaManna Bananas. With Vince and Greg’s hard work and business minds it wasn’t long before LaManna Bananas had warehouses and offices in Melbourne, Sydney, Brisbane, Adelaide and Perth and even farming operations in Queensland. The business was sold in 2007.
Greg had always had the desire to get back into Fruit and Vegetable retailing and knew with the help of his two sons, Brandon and Jordan, that this would be possible. Countless days spent scouting different sites and web browsing all across Victoria led the LaManna family to 670 Chapel St, South Yarra. Before opening the LaManna’s built a to scale replica out of cardboard and old fruit boxes in an old warehouse in Richmond, it was important that the shop flow, design, look and feel was perfect.
Greg, Brandon and Jordan had a vision from the very beginning to bring back good old fashioned merchandising and customer service, a commitment to provide not only the freshest & best fruit and vegetables available but to do so as a “Family Owned & Proudly Independent” business.
And so after many months of planning it was time to open a new chapter for the LaManna family by opening the doors to their very own greengrocer, LaManna&Sons, in South Yarra.